Fundraising > Top Tips

Fundraising Top Tips

Fundraising for your Sober October

It takes a very special Soberhero to be able to give up the booze and raise funds for Macmillan Cancer Support. Here are some tips and tricks to help with your fundraising.

Remember, every single pound you raise will make a difference to people living with cancer.

Getting started

Sober October 2022 Getting Started Icons 01

1. Set a fundraising target.

If you set a fundraising target, people are more likely to help you reach it.

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2. Complete your profile page.

Add a profile picture and update your story to tell everyone why you’re taking on the challenge.

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3. Donate to yourself.

It’s the best way to kickstart your fundraising!

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4. Spread the word.

Check out our fundraising ideas to get the word out about your Sober October.

How to ask for donations


Think about who and how to ask

Think about who you're asking and the best way to ask them. It’s always best to ask twice!


Suggest a donation amount

Suggest an amount your supporters could donate by telling them how their money will make a difference.


Explain why

Let them know what you're doing and why you’ve chosen to fundraise for Macmillan Cancer Support.


Make it easy

Share the link to your Sober October fundraising page on all of your social media channels. These social media images can help!

Get creative

Why not boost your funds even further?
These extra ideas will help spread the word of your sober challenge too:

Get Creative - Baking

Do some baking and charge per slice

Get Creative - Movie Night

Host a film night with pizza and popcorn

Get Creative - Designated Driver

Be designated driver for a small fee

Get Creative - Mocktail

Remind people of your challenge by showcasing your Friday night mocktail on Insta

Get Creative - Fancy Dress

Get sponsored to wear fancy dress for a day (sober!)

Get Creative - Walk or Run

Pledge to walk or run x number of miles in October

Get Creative - Tick Off Planner

Display our tick off planner or poster (perfect for your Zoom call background)

Get Creative - Email Signature

Add our email signature to your work and personal email

Sober October UK - Get Creative Icon - Collection Jar

Have a ‘spare change’ collection jar at work

Get Creative - Book Club

Host a book club evening

Visit our Fundraising Resources page to make use of our tools and watch those donations roll in!

Sign Up to Sober October

Important Note

Sober October is an 18+ fundraising campaign aimed at challenging social drinkers to change their habits for a month and make some healthy lifestyle changes. We would encourage people to drink responsibly and stick to the recommended daily guidelines for the rest of the year. We advise heavy drinkers or people dependent on alcohol to speak with their GP before signing up to Sober October.

Go Sober this October

We’re raising money for people living with cancer.

Donate Today